07 June 2005

Book Marketing Tips

I'll be adding a lot of these over the next days, but I thought I'd start here.

Promotion activities with a relatively short time from start to results:

• Most prospects in the Niche Market section
• Placing articles in ezines and newsletters
• Telephone calls to prospective customers
• Emailing to prospective customers
• Personal visits to prospective customer
• Faxing to prospective customers
• Selling through online bookstores
• Selling during speaking engagements
• Broadcast media appearances

Promotion activities with a relatively long time from start to results:

• Advertising
• Book Reviews
• Placing articles in print
• Participation in communities and forums
• Exhibits at trade shows
• Press releases
• Direct mail campaigns
• Book clubs and catalogs
• Distribution to discount stores
• Distribution to warehouse clubs
• Distribution to airport stores
• Sales-promotional tools
• Selling books as premiums to companies
• Distribution to libraries
• Contacting associations
• Networking

Until next time,
Faithe

1 Comments:

At 2:35 pm, Anonymous Anonymous said...

You haven't blogged here for a while, however I do thank you as I was looking for information on publishing a book.

Selling it as a premium is an interesting concept and there's little information on this online.

Thanks again,
Natasha Vincent
Mesotherapy Handbook.com

 

Post a Comment

<< Home